Saturday, April 26, 2014

Leica T

Leica Camera AG presents a new camera system that combines the fine art of engineering and hand-crafted excellence with design and handling in an entirely new and innovative concept. From the initial idea through to the development process and in its final assembly, the focus of all disciplines involved was on one single thing - perfection. The outcome was the creation of the Leica T-System, a camera with an exquisite finish ‘made in Germany’ that, together with a portfolio of precise, high-performance lenses, offers exceptional versatility and particularly intuitive handling. Unique in design and pared down to the essential functions, the new Leica T-System offers everything anyone could ever need for pure, creative photography and the best image quality. In collaboration with AUDI Design, the typical design language of Leica cameras was revisited and reinterpreted. With its timeless and sleek design, the Leica T picks up the unmistakeable attributes of Leica product design and develops them systematically - with clean lines, smooth surfaces and formal minimalism. One of the camera’s outstanding features is its compact and solid body. 
This is manufactured with innovative precision techniques from a single block of aluminium at the Leica factory. The use of premium materials and their processing in an elaborate manufacturing process are unique in the history of camera construction and lend the Leica T an unmistakeable look, feel and solidity. Its substantial weight and a newly developed operating concept underline its user-friendly handling and, together, these features ensure an incomparable photographic experience. LINK leica

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